Fair Fares™

We offer Fair Fares™

This means that our fares are fair to you, to our valued chauffeurs, and to us, the company delivering the excellence you depend on. It’s a balancing act.

More specifically:

• Our fares are fair to you. You only pay for the value you receive – no hidden charges, unused services, and mandatory gratuities like you get with all-in fares. You get an itemized, detailed breakdown of what you’re paying and why. Our competitive rates and fares are generally lower than Uber’s Black Car or SUV rates even though we offer better vehicles, certified chauffeurs, and superior flexibility. We try to always ensure that our fares are in the high-value sweet spot for the highest possible quality for our market at reasonable prices compared to the local competition.
• Our fares are fair for our drivers. You get proven, experienced, reliable chauffeurs who have been certified according to the rigorous requirements of the Utah Private Car Experience. What’s more, the best drivers in Utah prefer driving for us because they know they’ll never have to face the conflicts of interest between what’s best for you and what’s best for them. Things like:
  • whether they get paid extra or not if they have to rearrange their sleep schedule (your chauffeur gets 100% of our Wee Hours surcharge)
  • whether they’ll be compensated for taking your reservation 100% seriously and rejecting other opportunities, even if you cancel late (your chauffeur gets their normal percentage of any late cancellation fees)
  • whether they’ll be paid a reasonable gratuity (we always pay chauffeurs 100% of all gratuities. We don’t even deduct for credit card fees)
• Our fares are fair to us. The modern livery business, especially in Utah, is a fast-changing, dynamic business where changes in a wide variety of variables require us to have an equally dynamic system of pricing to ensure that our fares remain fair to all. These dynamic variables include, but are not limited to:
  1. demand for the services of qualified drivers and chauffeurs
  2. rapidly-changing insurance and gasoline costs
  3. administration and overhead costs and the challenge of covering high fixed costs during the off-season and other slower times
  4. cost of compliance with federal, local and airport regulations
  5. weather, traffic, and road closures
  6. competition levels as even some of the largest most established companies change ownership or go out of business due to their unsustainable business models
  7. seasonal considerations and other sharp increases in demand during high-profile events, such as Sundance, concerts, and sporting events
  8. off-hour considerations

The way we address these factors is with a combination of the following:

• Fixed base fares for airport rides, with an additional fixed fee for extra stops, including a 15-minute grace period per stop.
• Hourly rates based on industry-standard Garage-to-Garage pricing where the clock starts when the vehicle leaves the garage (which we consider to be the airport) and ends when the vehicle returns to the garage, timed based on normal traffic and weather conditions assuming no stops.
• Surcharges which are a percentage of the base fair (fixed or hourly) including:
  • Wee-hours surcharge for rides that infringe on chauffeur sleep time (after midnight and before 7:30 a.m.)
  • Peak-season surcharge
  • Special events surcharges, such as Sundance, when quality vehicles and the best chauffeurs are in demand and hard to find
  • Holiday surcharges
• Fees to recoup direct costs per ride for administration, reservationists, and regulatory fees. These are non-refundable because just as much administrative work is done even if you cancel.

Overall, we work hard to ensure that we have competitive rates that offer value without compromise to all parties with a stake in the fares, which is why we call them Fair Fares™.